Women Who Lead: The Dynamic Trio Behind Blue Best
In the heart of 2020, amidst the chaos and uncertainty of a global pandemic, Natalie Curry-Sloot, Annie Fonnesbeck, and Erin Smith decided to defy industry norms and create something remarkable. These determined women pooled their diverse talents and experiences to found Blue Best Heating and Air, Plumbing, and Generators. Their mission was clear: to build a customer-focused home services company that operated with fairness, honesty, and integrity in an industry often marred by distrust and unethical practices.
Natalie Curry-Sloot, a dedicated mother of two daughters, transitioned from a successful career in health care to manage the day-to-day operations of Blue Best. Her extensive background in customer service ensures that every client interaction is handled with the utmost care and respect. During peak times, she even steps in as a salesperson, showcasing her versatility and commitment to the company’s success.
Annie Fonnesbeck, with a master’s degree in Bioengineering, expertly balances her day job working on medical devices with her nighttime responsibilities at Blue Best. She is in charge of certifications, licensing, processes, procedures, social media, and IT. Her meticulous approach, honed in the highly regulated medical field, has transformed Blue Best into an organized and efficient operation.
Erin Smith, a mother of six, brought her vast experience in business consulting, recruiting, and marketing to Blue Best. She is responsible for hiring top talent and ensuring that the company’s marketing efforts are both effective and ethical. Erin’s hands-on approach and business acumen played a crucial role in establishing Blue Best as a trustworthy and customer-centric business.
The benefits of a women-run business are immediately apparent in the way Blue Best operates. Unlike typical companies in the trades industry that focus on “service turnovers” to generate leads—often recommending costly replacements over affordable repairs—Blue Best prioritizes honesty and transparency. Their innovative approach involves cutting out unnecessary intermediate steps and tailoring their marketing to attract customers who genuinely need new systems. This method not only builds trust but also protects consumers from the predatory practices that have drawn the attention of the Federal Trade Commission and state regulators.
Success at Blue Best isn’t measured solely by financial metrics. The company takes immense pride in their customer satisfaction, reflected in over 1,600 five-star reviews on Google in June 2024. This stellar reputation, with an average customer rating of 5.0, is unprecedented in the industry and a testament to the company’s unwavering commitment to excellence.
Blue Best’s all-female ownership and operation are revolutionary in the trades industry. They work tirelessly to prove that women are not only capable but also invaluable in this sector. This message resonates widely, earning the respect and admiration of customers, vendors, and business partners alike. Inviting a stranger into one’s home is a big risk, and the team at Blue Best understands the stress that can bring. They’re dedicated to ensuring safety and security, requiring rigorous background checks in order to protect customers and their families. They get it, and they want everyone to feel safe.
The women of Blue Best don’t stop at transforming their industry. They are also dedicated to giving back to the community. In a groundbreaking move, Blue Best recently launched a scholarship program to encourage more women to enter the trades. Each year, they sponsor the tuition, books, and fees for a female student enrolled in the HVAC program at Davis Applied Tech, demonstrating their commitment to fostering new talent and supporting women in a male-dominated field.
Drawing on vast experiences from healthcare, bioengineering, and business consulting allows them to surround themselves with the best talent in the industry. This unique approach enables them to fine-tune their business practices and seize opportunities that others might overlook. By ensuring that the right people are in the right positions, Blue Best has become a juggernaut in the home services industry.
In just a few short years, Natalie, Annie, and Erin built Blue Best to be a leader of integrity and excellence. Their story is a powerful example of what can be achieved when diverse talents and unwavering dedication come together to challenge the status quo and create something truly exceptional.