That’s a wrap for Best of SLC of 2021! It was a tough road, but fortunately we were able to cap off this year’s awards with a great event to announce the winners. But first let’s take a quick refresher to see how we got here.
How Best of SLC Winners are Determined
Stage One – Nominations to Determine Which Businesses are on the Ballot
The 2021 season kicked off with a nomination period in March. Every single business on the ballot got there because it was nominated by Salt Lake area residents during this period. As most categories have dozens, hundreds, or even thousands of potential contestants, only those 10 businesses with the most nominations moved on to the voting round for each category.
Stage Two – Voting to Determine Finalists
After a short breather to verify our nominees, voting took place from April 26–May 12, 2021. To obtain the most reliable results, participants were restricted to one vote per category and used text message verification to register their ballots. The top vote-getters progressed to stage three as bona fide finalists.
Stage Three – Reviews and Reputation to Determine Winners
As we say, “Votes make you a finalist, and reviews will make you a winner!” Scoring isn’t complete with just votes. We do a little math involving your reviews from the previous 12 months, which (simplified) looks like this:
Votes + (Number of 5-Star Reviews x Overall Rating) = Score
*Votes and reviews are averaged for multi-location businesses
We also verify that each finalist is in good standing with the Better Business Bureau. Although the grade is not part of the final calculation, you cannot have a grade lower than a B. Not having a grade is okay, but a bad one is not.
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How to Capitalize on Your Best of SLC Recognition
All levels of winners receive digital resources that can be used to promote your new status and show off to your audience, building consumer confidence in your brand. We also have a few other tools that you can utilize for promotion.
Best of SLC Plaques
Proudly display your Best of SLC award with a high-quality 8″x10″ engraved plaque!
Best of SLC Magazine
Designed to be a coffee table type of publication that residents and businesses will hold on to and use as a reference guide, the magazine will give you and your company positive exposure throughout 2021.
Best of SLC Banquet Recognition
We think you folks deserve a big party to celebrate your success, especially since we didn’t get to have one last year! Our best in the business bash took place June 15th and 16th at the Garden Place of This is the Place Heritage Park (we split the categories over two nights).
Those in attendance were looking mighty fine, and pictures from the event will be available for download very soon, compliments of our back-to-back winner for Best Photographer, Laura Kinser of Kinser Studios. Great job, Laura!
A delicious dinner service was provided by Caley’s Catering and Events. We were very impressed with this crew, led by owner Kelly “Pops” Christensen. They were fast, efficient, and very polite — we can’t recommend them enough.
Britta Clark of the Better Business Bureau and Brodie Tyler (founder of Best of SLC) started things off as important business people talking about important business things.
The banquet wasn’t all business, however. Our hosts for both evenings were comedians Austin Von Johnson and Mollie Harmison. They kicked things off with some improv comedy, and kept things light as we presented awards throughout the evening.
I’d like to extend a special thank you to Stephen Holloway, owner of Ace Audio and Visual Services, for helping us with lighting and sound.
We thank all of you for your incredible support, particularly our sponsors, without whom this event would not have happened.