With their 15th anniversary just around the corner, Miles wanted to do something extra special to celebrate with his wife, Traci. His number one priority? Finding something relaxing they could enjoy together. Traci had been working long hours recently, seemed stressed, and needed pampering. With both of them busy with work, it had been a while since they had really connected, and Miles wanted to find something they could do together. He worried about finding a spa that could accommodate their desire to stay together, so he was thrilled when he discovered The Spa Lounge. This day spa not only offered multiple couples options but also boasted a high-end, luxurious experience without the outrageous pricing typically found at upscale spas. Miles was also pleased to learn that The Spa Lounge was locally owned.

Salt Lake residents Greg and Diana Lovato are the owners of The Spa Lounge. This couple purchased a previously failing day spa in 2015 and successfully grew it to over 130 employees and three locations. Diana has a background in Massage Therapy and has worked at some of Utah’s highest-rated spas, including Red Mountain in St George and Cliff Lodge in SLC. Greg was an IT Executive until he retired in 2023.

The need for relaxation is at an all-time high. Stress negatively affects all aspects of mental and physical health, often leading to chronic disease. The Spa Lounge wants to make relaxation services available for everyone. All customers are offered a luxurious experience, including customized lockers, robes, and slippers, in addition to a relaxing lounge area. As a full-service day spa, they offer massage therapy, aesthetics (facials, lash lifts, waxing, teeth whitening, etc.), and nail services.

Membership requirements are common, and Miles was surprised to learn that The Spa Lounge didn’t require a monthly membership. Curious, he asked the receptionist how they managed to be so successful when many other day spas insisted memberships were required to stay afloat. The receptionist explained that from the beginning, it had been a priority to provide amazing services to customers without limitations. They aim to make luxury spa services affordable and accessible to everyone without the need for a membership. This unique business model has paid off, with many customers remaining loyal since the spa’s opening, visiting monthly, if not weekly, and frequently referring new clients.

The Spa Lounge was exactly what Miles was looking for to celebrate their anniversary. It provided a high-end, luxurious spa experience without costing a fortune. Additionally, because The Spa Lounge offered such a large variety of services, Miles and Traci were able to create a fully custom day of relaxation. It was a wonderful experience, giving both Miles and Traci the chance to unwind, connect with each other, and celebrate the life they had built. As they left, Traci was already talking about how great the experience was and mentioned bringing her sisters back when they visited the next month. They both joked that if there were more locations, they’d send everyone they knew. Fortunately, The Spa Lounge has plans to expand, with 6–10 new locations expected to open throughout Utah over the next 3–5 years.